Lessons in Copywriting

As a new copywriter, I have learned few things about writing a sales letter. This lesson come after I rewrite, rewrite and rewrite my own sales letter more than three times. Some people says it’s simple, but I say it’s tiring. It’s so darn tiring that I do not want to make it the same mistakes again. One of the mistakes I’ve learned is, people hates hype. No matter how good your product is (yes, you know its good), but as a copywriter, we should never make our letters to be way hyped up. Actually, I hate that letter I created.

The second lesson is not a mistake but rather, a revelation to me. For me, sales letter will enable you to gauge how good you are at persuade people. So, how good you are at persuading people?

Pic credit to: Paparutzi of FlickR

Social Media Optimisation (SMO)

It seems that Social Media is talk of the town. More and more marketers are discussing about it. More and more people are cashing in the phenomenon. From Dell’s new Webware, Ideastorm, to new Microsoft toy, MSN Reporter. Many of Digg-er fans are accusing both of them as a clone of Digg, one of the best social media I’ve known of so far.

Well, what’s in it for us – marketers?
We can use this new phenomenon to optimise our site to get higher chance of getting targeted traffic to our site. Let me list all what you need in order to make your site “Social Media Ready”:

  • Use the correct plugins (for WordPress users) such as Subscribe Me from Semiologic
  • Make your site usable!
  • – There’s no use of having so much buttons (Google Reader, Del.Icio.us, My Yahoo!, etc.) as it will only cause your site serious usability problem – no one want to see so much button while there’s only few people truly use from!

  • Use simple language
  • – Do not make your word so ‘wise’ that people don’t understand a thing from what you said

  • Know who you talk to
  • – There’s an excellent post written by the famous Brian Clark of Copyblogger on what you need to know about this topic

  • Make your “vote button” easily reachable
  • – Or else your site user will suffer from “I don’t see any button to vote to” disease.

Additional – Must Read Post:
5 Rules of Social Media Optimisation (SMO)
Social Media Optimisation
(Wikipedia entry)

Last but not least, I hope you’re going to benefit from this list, sayonara.

Passions in Your Business

When somebody say, “many religions describe Heaven as a place where we would not want for anything. I’m sorry that sounds like Hell to me”, what do you think about that man? That’s what Jim Norton of Small Business Boomers said on the fuss-free heaven.

I am 100% assured problem-free heaven is good. No poverty to deal with, no social responsibilities, no social issues people talk today… what a world.

Anyway, I’m here not to talk about all those heavenly stuff. I want to talk about passion, why you need them and why you need to make yourself “better” with them.

I’m in love with you – my business.

What do you think about man who is in truly in love with some woman? Is he dreaming to wed that woman or is he dreaming on destroying it? It’s obvious that they want to preserve it and take it to a whole new level.

But how in this world they’ve ruined their relationship? Lack of trust, lack of mutual cooperation, understanding and even passion play their roles on cracking a relationship between two people.

Passion
Passions stands for love and everything else is self-explanatory. You need love to enjoy things you do. You shouldn’t go to a job you don’t like at all. You need to find something in your job you love. The money you get from it, satisfaction from it or probably a handsome/cute boss waiting for you in office, find what you love in your job. That’s for people working under somebody’s nose. What about business people like Jim Norton, Darren Rowse of Problogger do to get their passions? Jim Norton states that:

My personal agenda has always been to learn something, have an adventure and make money. I’ve spent most of my work life applying computer technology to business problems. The best part about that is that I got to learn a great deal about a wide range of businesses over the past three and a half decades.

You need it. Passion to get a business running at a maximum speed. You need to have:

  • You need a tunnel vision, singlemindness of a passion can be troublesome – you’re going to make your other responsibility as problem
  • You need to conserve your energy for a better purpose – you need it when trouble kics in
  • Don’t go overboard, stop being over-passion with your biz, or you’ll suffer if it’s suffer miserably.

This post is based on Jim Norton’s post on Passion in Biz.