This is the second series of how not to be crazy marketers (over traffic). You can search for all blog posts on this topic by clicking on the label traffic.
There are many ways you can be a traffic whore. The simplest way to be one is to write how-to articles. Most of the time, a how-to article would become famous in social bookmarking websites such as Digg and Del.Icio.Us. Both social bookmarking services have high rates of short-term traffic which if you are lucky, you can get convert them into your loyal visitors.
Short Term Traffic = Just traffic… and some advertising money
Long Term Traffic = More traffic, do not fluctuate easily = stable and rising income
This is blog. This is the place where you communicate with your prospects, clients and visitors on what you can offer or what you have in mind about certain agenda or issues. Do not block comments unless it is truly necessary to turn off comments – your About Page, Product Page, etc.
Don’t forget that Search Engine loves Authoritative Quality Sites (ref: SEOBook #1, SEOBook #2).
What does Google consider as an authoritative quality website? Why are sites like Yahoo! Shopping, Bizrate, Nextag, MSN Shopping, Dealtime, Pricegrabber, and Shopping.com all ranked in Google as being more valuable than most smaller retail sites? Because they have some editorial guidelines and they spend a ton on marketing. But they all offer similar content, with little differentiation between them, and no value add from one to the next. If Google is so good at determining relevancy why are they ranking so many sites with similar content and similar user experience?
source: SEOBook, But is it SPAM?
I am impressed on what Rich Schefren can do for free. This video is awesome, lack of self-advertising mechanisms (except when he is introducing himself) and he really lives up as a guru of gurus. I only watched the first 20 minutes of the video where Mike Filsaime, a very successful internet marketer revealed what is his secret weapon behind his success. I downloaded many slides and I just know that GU.RU (from The Habits of 10 Successful Gurus slide) stands for:
GU = Darkness
RU = Dispel
From it we can now know that guru is someone who is some ordinary person who dispels darkness from peoples live.
“I guess my discomfort stems form the fact that if you think I am different from you, you might say, ‘Well, I can’t do the kind of things Robin talks about because he has talents and abilities I don’t have. All the stuff he talks about is easy for him to do. He’s this guru.’ Nope. Sorry to disappoint you. I’m just a guy working hard to make the best of his days, trying to be a great single dad to my two wonderful children and hoping he’s – in some way – making a difference in peoples’ lives.” – Robin Sharma
I recommend you to visit Strategic Profits for more and more information and don’t be overloaded with information. De-clutter yourself and stop being another person waiting for miracles to happen.
As a new copywriter, I have learned few things about writing a sales letter. This lesson come after I rewrite, rewrite and rewrite my own sales letter more than three times. Some people says it’s simple, but I say it’s tiring. It’s so darn tiring that I do not want to make it the same mistakes again. One of the mistakes I’ve learned is, people hates hype. No matter how good your product is (yes, you know its good), but as a copywriter, we should never make our letters to be way hyped up. Actually, I hate that letter I created.
The second lesson is not a mistake but rather, a revelation to me. For me, sales letter will enable you to gauge how good you are at persuade people. So, how good you are at persuading people?
Pic credit to: Paparutzi of FlickR
It seems that Social Media is talk of the town. More and more marketers are discussing about it. More and more people are cashing in the phenomenon. From Dell’s new Webware, Ideastorm, to new Microsoft toy, MSN Reporter. Many of Digg-er fans are accusing both of them as a clone of Digg, one of the best social media I’ve known of so far.
Well, what’s in it for us – marketers?
We can use this new phenomenon to optimise our site to get higher chance of getting targeted traffic to our site. Let me list all what you need in order to make your site “Social Media Ready”:
- Use the correct plugins (for WordPress users) such as Subscribe Me from Semiologic
- Make your site usable!
– There’s no use of having so much buttons (Google Reader, Del.Icio.us, My Yahoo!, etc.) as it will only cause your site serious usability problem – no one want to see so much button while there’s only few people truly use from!
- Use simple language
– Do not make your word so ‘wise’ that people don’t understand a thing from what you said
- Know who you talk to
– There’s an excellent post written by the famous Brian Clark of Copyblogger on what you need to know about this topic
- Make your “vote button” easily reachable
– Or else your site user will suffer from “I don’t see any button to vote to” disease.
Additional – Must Read Post:
5 Rules of Social Media Optimisation (SMO)
Social Media Optimisation (Wikipedia entry)
Last but not least, I hope you’re going to benefit from this list, sayonara.
When somebody say, “many religions describe Heaven as a place where we would not want for anything. I’m sorry that sounds like Hell to me”, what do you think about that man? That’s what Jim Norton of Small Business Boomers said on the fuss-free heaven.
I am 100% assured problem-free heaven is good. No poverty to deal with, no social responsibilities, no social issues people talk today… what a world.
Anyway, I’m here not to talk about all those heavenly stuff. I want to talk about passion, why you need them and why you need to make yourself “better” with them.
I’m in love with you – my business.
What do you think about man who is in truly in love with some woman? Is he dreaming to wed that woman or is he dreaming on destroying it? It’s obvious that they want to preserve it and take it to a whole new level.
But how in this world they’ve ruined their relationship? Lack of trust, lack of mutual cooperation, understanding and even passion play their roles on cracking a relationship between two people.
Passions stands for love and everything else is self-explanatory. You need love to enjoy things you do. You shouldn’t go to a job you don’t like at all. You need to find something in your job you love. The money you get from it, satisfaction from it or probably a handsome/cute boss waiting for you in office, find what you love in your job. That’s for people working under somebody’s nose. What about business people like Jim Norton, Darren Rowse of Problogger do to get their passions? Jim Norton states that:
My personal agenda has always been to learn something, have an adventure and make money. I’ve spent most of my work life applying computer technology to business problems. The best part about that is that I got to learn a great deal about a wide range of businesses over the past three and a half decades.
You need it. Passion to get a business running at a maximum speed. You need to have:
- You need a tunnel vision, singlemindness of a passion can be troublesome – you’re going to make your other responsibility as problem
- You need to conserve your energy for a better purpose – you need it when trouble kics in
- Don’t go overboard, stop being over-passion with your biz, or you’ll suffer if it’s suffer miserably.
This post is based on Jim Norton’s post on Passion in Biz.